Image and Text contributed by K.S Raghavan, Chennai
The family migrated to a near by village called Tirubuvanam on the banks of River Veera Cholan looking for greener pastures. The village was very famous for its Chola period architectural splendor.
My great grandfather served a very well known temple, Sri Kothanda Ramaswamy, as a cook, which was maintained by the local business community. He and his wife Vanjulavalli had three sons and two daughters. They were Srinivasaraghavan, Veeraraghavan, Ramaswamy, Kanakavalli and Pankajavalli. All these names inspired by Lord Rama indicated his devotion to the God.
The eldest son, my grand father Srinivasaraghavan (1891-1952) was intelligent and seemed to have a flair for business. During that period the entire village community was engaged in silk cloth weaving, for the district was famous for its silk sarees. So he joined a local business outfit that manufactured and sold silk sarees as an accounts clerk, even though Brahmin families were not known to enter the business arena.
My grandfather a very pious person and his devotion to Lord Rama earned him a lot of goodwill among the village folk. His towering personality with a prominent vaishnavite insignia on his forehead along with his ever- affable smile, added a saintly aurora to him, and he was compassionate to all and they looked up to him for wise counsel.
As days passed he grew in stature. His sharp business acumen prompted him to start a business of silk cloth weaving and marketing in partnership with another weaver who was also the village chieftan, Nattanmai Ramaswamy Iyer. Their business quickly grew leaps and bounds, and they became master weavers running more than one hundred looms. The duo became very good friends. However, later even when Nattanmai Ramaswamy Iyer decided he wanted to invest in a micro finance venture and my grandfather and he parted ways, they remained close friends.
My grandfather then started his own business of silk cloth weaving and marketing along with his two brothers. The business flourished and they opened two branches, one in Chettinad and the other in Valayapatti. All the brothers and sisters had gotten married and were well settled. But as the brothers’ families grew in size, the needed to chalk out their own path to progress. The brothers split the business into three units and continued their businesses.
My grandfather Srinivasaraghava Iyengar’s business establishment was popularly known as “Peria Iyengar Kadai” He came to known as a very successful businessman of his time. He explored new business avenues by supplying cloth for the parachutes used in the armed forces. He also created a brand for “Kooraipudavai” or the Nine yard saree that is used to this day during the marriage ceremonies of Hindu Brahmin families. His products and good reputation had already reached far off places through the country. The shop cum house, was a busy picture from the morning till night. Activities like bleaching & dyeing of silk yarn, unwinding of gold threads would go on in the hindquarter of the house. He used to sit on the mat made of reed, while weavers, workmen, customers and visitors would stream in and out and transact their business.
He was so industrious, that he introduced many new methodologies in dyeing silk. He would travel into the dense forests of Orissa to buy Areca nut that was used as a dyeing pigment. Once he even risked his life to tread the dreaded forests of Berhampur. He had to spend nearly six months in those inhospitable terrains to procure his raw materials, so much so that people back home almost gave up hope of seeing him alive.
Srinivasaraghava Iyengar’s devotion to Lord Rama remained strong. He organized ‘Srimad Ramayana’ discourses and arranged for renowned scholars like Villiambur Swamy, Gaddam Sri Vardachariyar swamy to translate the verses and expound them to local folks.
He was also a connoisseur of Karnatic music and would sing songs in praise of Lord Rama. Adults and children would both be captivated. During his last days, his failing health restrained him from much of movement, but even then he did not swerve from Ramayana recitation. His last day, we hear he was in a very happy mood and that day’s discourse had gone off with much fan fare. But around midnight he complained of discomfort and suddenly passed away. The whole village bid him adieu with tears in their eyes and singing “Ragupathi Raghava Rajaram” till his mortal remains were consigned to holy flames.
Even to this day the people fondly remember him and recall their happy days with him.