logo image Tracing the identity & history of the Indian Subcontinent via family archives


Anusha Yadav graduated in Communication Design from National Institute of Design, Ahmedabad, India in 1997. With a 20 year career in Graphic Design and Advertising in tow, Anusha also began working as an independent photographer in 2006. Her works have been published and exhibited in several parts of the world.

In 2010 she founded Indian Memory Project – The world’s first online visual & narrative based archive, to trace a personal history and identity of the Indian Subcontinent through images found in family and personal archives. The project has been cited as exemplary and has pioneered an alternate method in which narratives of the world are told and understood.

In 2013, she founded The Memory Company, a consultancy that works on publication design and developing artistic, and curatorial projects, archives & exhibitions related to popular culture, identity, history, photography and story telling. The company curated its first international narrative and image based exhibit on historical criminal investigations from India – “The Photograph is Proof”, at the Format International Photography Festival, 2015 in UK. It was redisplayed at Chemould Prescott Road, Mumbai in 2017. The company also works as consultant to organisational and brand archives based in India.

In inclusion to being a speaker on several esteemed panels across the world, Anusha has been awarded the ‘Honorary mention’ at the Prix Ars Electronica 2013 awards, an international award for excellence in Cyber Arts & Online Media, the L’oreal Paris Femina Women Achievers’ Award 2013 and the Innovator of the Year – India Today Women’s Summit, 2014.

Photography – www.anushayadav.com
Design & Creative Consultancy – thememorycompany.org