logo image Tracing the identity & history of the Indian Subcontinent via family archives


Anusha Yadav graduated in Communication Design from National Institute of Design, Ahmedabad, India in 1997. With a  career in Graphic Design and Advertising in tow, Anusha also began working as a photo practitioner  in 2006.

In 2010 she founded Indian Memory Project – The world’s first online visual & narrative based archive, to trace a personal history and identity of the Indian Subcontinent through images found in family and personal archives. The project has been cited as exemplary and has pioneered an alternate method in which narratives of the world are told and understood. The project has invited the attention of 15 countries who have initiated their own cultural archives with Indian Memory as an inspiration.

Her venture, The Memory Company, founded in 2013, is a creative consultancy and interventionist that researches and develops historical, cultural & contemporary material based archives, books, exhibitions, campaigns and merchandise.  The company curated its first international exhibit on historical criminal investigations from India – “The Photograph is Proof”, at the Format International Photography Festival, 2015 in UK. It was redisplayed at Chemould Prescott Road, Mumbai in 2017. The company also works as consultant to organisational and brand archives based in India.

Anusha’s visual practices on photography, archives and book design have been exhibited and published countries around the world. She is a speaker on renowned panels and the recipient of several National and International acclaims and awards.
Anusha lives in Bombay (now Mumbai), India.

Photography – www.anushayadav.com
Design, Archival & Creative Consultancy – thememorycompany.org