logo image Tracing the identity & history of the Indian Subcontinent via family archives


Anusha Yadav was born in London in 1975, and brought up between UK, USA and Rajasthan in a family that encouraged cultural and intellectual curiosity. She is now an internationally recognised visual archivist, a photo practitioner, and strategic inter-disciplinary brand & communications designer. She graduated from National Institute of Design, Ahmedabad in 1997.

Anusha is the founder of Indian Memory Project – The world’s first and most admired online visual & narrative archive that traces personal identities & histories of the Indian Subcontinent via images found in personal archives. The project has pioneered an alternate method for narratives and histories of the world to be understood and inspired 13 countries to implement similar formats for their own archives. It is also now included in international educational curriculum and references worldwide.

Apart from working on the archive and art/ portrait photography, Anusha consults as a Brand Strategist, Brand identity Designer  and cultural interventionist under the ‘The Memory Company’.  In 2015, she presented a first-of-its-kind narrative & image based exhibit on historical criminal investigations from the subcontinent – ‘The Photograph is Proof’ at the Format International Photography Festival, 2015 – UK. It was re-displayed at Chemould Prescott Road, in Mumbai in 2017. In August of 2015, she was invited by The New Yorker magazine to showcase Indian Memory Project on Instagram.

In inclusion to being a speaker on several esteemed panels, universities and museums around the world, Anusha has been awarded the ‘Honorary mention’ at the Prix Ars Electronica award, an international award for excellence in Cyber Arts & online Media, the L’oreal Paris Femina Women Achievers’ Award as online influencer and the Innovator of the Year – by the India Today Women’s Summit. Anusha lives and works in Mumbai, India.

TWITTER – @anushayadav | @indianmemory
FACEBOOK – @anusha.yadav | @indianmemoryproject