logo image Visual & Oral history of the Indian Subcontinent via family archives

60 – Winner of the 1970 Miss India crown

My aunt, Veena Sajnani, winner of the Miss India Crown, Bombay, Maharashtra. 1970

Image and Text contributed by Smita Sajnani/Veena Sajnani, Bengaluru

The following text is the story my Bua, (father’s siser) Veena Sajnani narrated to me while flipping through her photo albums.
“I was a fashion model in the year 1970 and toured with the Femina group all over India doing fashion shows for textile firms and others. Our salary was Rs. 150/- per show and after 20 shows we would go home with a princely sum of Rs. 3000/-. We were only 10 models and we knew each other well, we travelled together and had a lot of fun.

One such day that year, when rehearsals for fashion shows had begun, I was told I was no longer required for the show. Very upset and being a newbie with all the hotshot models of Bombay, I presumed it was because I had made a mistake and therefore had been kicked out.

But no. Apparently the call for Miss India 1970 had been announced and I was selected to participate in the Beauty Pageant. Funny part was, I hadn’t even applied for it! I then found out that Meher Mistry and Persis Khambatta (the original Super Models of India) who were close friends, had filled in the Miss India application form for me because they felt I had a chance to win.

Once I accepted the fact that I was in the pageant, I ran home and told my sister to come shopping with me. On a limited budget, we bought a sari, an Emerald green chiffon with gold work and it looked lovely under the stage lights. Bombay, being the cinema city, had tailors stitching sari blouses within hours so while my sister and I shopped around, my blouse was ready.

Before the day of the pageant, we were asked to come to the Times of India office terrace (parent company of Femina) with a swim-suit and be photographed in it, because in those days, judges looked at pictures instead of the actual girls in swim-suits; and we were saved the embarrassment of coming out on stage in swim-suits. Instead, during the interval, the judges came backstage to check us out and since it was dark they had flashlights and our photos in their hands! Yes, it was very funny indeed. We all giggled through the ordeal but in retrospect it was better than walking out half naked under full lights- a very scary prospect to say the least.

Persis and Meher on the other hand, were walking for the fashion show on the contest day and were most enthusiastic about my winning. So much so that Persis decided to do some sleuthing to find out how I was faring with the judges. She was perceptive and sharp, so each time she went out on the ramp she would peek into the judges’ notes! She must have had X-Ray vision because she said she could see the ratings and it was number 6, my number! We all pooh-poohed but sure enough when the winner was announced it was indeed number 6! Me. Veena Sajnani.

Needless to say my two partners in crime were thrilled to bits. After all I had beaten Zeenat Aman (who later became a very famous movie star), whom I think they did not like very much. Whatever the case maybe, I was happy for them and for myself for joining the elite band of Miss Indias. And I will always remember them fondly for this adventure.”

After her stay at Miami for the Miss Universe pageant, my Bua continued with her modelling, then worked at Madura Coats, post which she found her true love – Theatre.

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Responses (8)

  1. […] rock band ( ) to Anglo Indian men who transported millions of refugees to safety , from the Miss India pageant winner of 1970 […]

  2. Joe says:

    I think it was fair selection in those days.
    Good to read about something that happened when I was 6 years old :-)

  3. bladenomics says:

    Vani Ganapathy as in Kamal Hassan’s ex wife.

  4. bladenomics says:

    I love this write up. Photographs backstage for swimsuit round> awesome. haha

  5. Surya says:

    Such a cute story – thanks for sharing!

  6. austere says:

    What an innocent, kind time it was…that swimsuit by proxy was hilarious.
    Thanks for sharing.

  7. Deepa Menon says:

    I love this story! It’s about a time when modelling was the field not just for the gorgeous but for the free-spirited too. Very cool. Great job, Anusha!

  8. Alpa says:

    what an interesting article. thanks for this compilation.

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